Air India, India’s flag carrier, has unveiled its latest brand campaign titled “There is an Air About India”, a vibrant tribute to the spirit of a resurgent nation—bold, confident, diverse, and full of energy. The campaign reflects the airline’s renewed identity under the Tata Group and its commitment to represent the new India on the global stage.
This ambitious campaign includes out-of-home (OOH) branding, print advertisements, and a visually stunning digital film, produced in collaboration with the global creative agency McCann. The film’s highlight is its rap-style soundtrack composed by Sneha Khanwalkar, with powerful vocals by rising rap artist Aarya Jadhao, fusing music with India’s evolving narrative.
🇮🇳 Capturing the Essence of a New India
The film showcases India’s vibrant essence—from sacred rituals to street culture, from traditional artistry to high-tech skylines—portraying the country’s diversity and global ambition. Each beat, image, and lyric connects viewers with the soul of India and reinforces Air India’s pride in being its global ambassador.
“There is an air about India. And we at Air India are honored to carry it across the world.”
✈ A National Carrier in Transformation
Since rejoining the Tata Group in 2022, Air India has been undergoing a strategic five-year transformation under the Vihaan.AI program. Its goal: to become a world-class airline that aligns with India’s evolving global image.
- ✅ 570 new aircraft ordered—one of the world’s largest aviation deals.
- ✅ $400 million fleet retrofit underway to upgrade legacy aircraft.
- ✅ South Asia’s largest aviation training academy established.
- ✅ New MRO facility and flying school being developed to boost India’s aviation infrastructure.
🌍 India’s Skyward Growth
With over 350 million passengers flying annually and airport infrastructure doubling in the last decade, India is now one of the fastest-growing aviation markets in the world. Air India’s campaign is a timely celebration of this upward journey and a call to fly with pride, purpose, and a sense of belonging.
🗣 Aviation Nexus Insight
This campaign is more than marketing—it’s a national sentiment wrapped in visuals and music. It positions Air India not just as a carrier, but as a cultural icon helping elevate the global image of India.
As India rises, so does its airline. And there’s truly an “Air About India.”
