Italy continues to be British Airways’ largest European market, prompting the airline to expand its network further for the summer of 2025. British Airways has announced that it will add three new destinations in Italy: Rimini, Salerno, and Olbia. These additions are part of the airline’s strategy to meet growing demand for travel to Italy and to strengthen its presence in the region.
Rimini, located on the Adriatic coast, is renowned for its beautiful beaches and vibrant tourism sector, making it an attractive destination for both leisure travelers and business visitors. Salerno, situated on the southern coast of Italy near the Amalfi Coast, offers travelers access to one of Italy’s most picturesque regions. Olbia, a popular gateway to Sardinia, is known for its stunning beaches and luxury resorts, further enhancing British Airways’ portfolio in Italy.
The new routes will offer greater flexibility for British Airways passengers looking to explore Italy’s diverse regions. With its strategic location in Europe, British Airways is focusing on increasing its Italian network to cater to the significant demand for both leisure and business travel. These destinations will also provide convenient connections to other parts of Europe and beyond, reinforcing British Airways’ commitment to expanding its European network.
The airline’s decision to expand in Italy comes at a time when European travel is recovering strongly, with Italy remaining one of the most sought-after destinations for international travelers. British Airways has been steadily increasing its services across Europe and other key markets to support the rebound in travel demand.
With Rimini, Salerno, and Olbia joining its European portfolio, British Airways will offer even more options for customers looking to enjoy the beauty and culture of Italy, while further cementing its position as a leading airline for European and international travel. This expansion will be welcomed by travelers eager to explore the scenic landscapes, rich history, and vibrant culture of Italy.