Virgin Australia has launched an eleventh-hour effort to persuade the competition watchdog of the benefits of new Qatar Airways-operated flights to Doha. In a move to strengthen its case, Virgin is highlighting the support it has received from rival airlines, which argue that the addition of the flights will foster greater competition and offer more options to passengers.
Virgin’s bid comes as it seeks approval for the new routes under scrutiny from regulatory authorities. While many airlines might view the expansion as a threat to their market share, Virgin is framing it as a move that will ultimately benefit consumers by offering enhanced connectivity and increasing choices for international travel.
The support from rival carriers adds weight to Virgin’s argument, as the industry traditionally views competition as a key factor in improving service standards and driving down airfares. The airline hopes that by emphasizing the broader industry perspective, it can sway the competition watchdog in favor of the new flights, which could play a significant role in strengthening Virgin’s international presence.
If successful, the approval of Qatar Airways-operated flights to Doha would mark a significant milestone for Virgin Australia, enabling the airline to expand its network and provide passengers with more seamless travel options.
