Mahindra & Mahindra announced on Saturday that it is dropping the name “Indigo” for its upcoming electric vehicle (EV) following protests from …
Tag:
brand identity
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Airline Updates
IndiGo Files Trademark Infringement Suit Against Mahindra Electric Over ‘6E’ Branding.
by Editorby EditorIndiGo, India’s largest airline, has filed a trademark infringement suit against Mahindra Electric Automobile Limited over the use of the term “6E” …
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Aviation Horizon
What Air India Isn’t Learning from JRD Tata Lessons for the Future.
by Editorby EditorAir India, once a symbol of Indian aviation excellence, finds itself at a crossroads in its journey toward regaining its former glory. …