Flight attendants at Endeavor Air have voiced concerns over turbulence safety, with a union memo claiming that cabin crews feel pressured to prioritize customer satisfaction scores over their own wellbeing. The memo was issued by the Association of Flight Attendants on June 16, 2026.
According to the union, recent policy changes require flight attendants to secure the cabin and be seated by 10,000 feet instead of 6,000 feet. While intended to improve safety, the change reduces available cabin service time on short regional flights, creating operational challenges for crews.
The memo alleges that employees face significant pressure under an internal customer-service initiative known as “Strive for Five,” which focuses on achieving top ratings in post-flight passenger surveys. Some flight attendants reportedly fear that prioritizing safety procedures could negatively affect customer satisfaction scores.
Union representatives argue that workers should never have to choose between following turbulence safety rules and meeting performance targets. The concerns have sparked renewed discussion about balancing passenger service expectations with crew safety across regional airline operations.