In a major brand partnership development, Etihad Airways (EY) has elevated its sponsorship with the Chennai Super Kings (CSK) cricket team by securing the coveted front-of-shirt logo placement for the 2025 season. This move marks a significant step in the airline’s growing association with one of India’s most popular and successful cricket franchises.
Etihad Airways first partnered with CSK in 2024 as an Associate Sponsor, with the airline’s logo appearing on the back of CSK’s iconic yellow jersey. Building on the success of this initial collaboration, the upgrade to a front-of-shirt sponsorship is expected to increase the airline’s visibility both in India and internationally, reinforcing its brand presence in the world of cricket. The new position on the team’s jersey, which is one of the most widely recognized in the sport, will ensure greater exposure for Etihad throughout the upcoming season.This enhanced partnership not only offers Etihad Airways prime branding opportunities but also strengthens its association with CSK’s large and dedicated fan base. As the 2025 IPL season approaches, the front-of-shirt sponsorship signifies a deepening of the relationship between the airline and the cricket team, with both parties poised to benefit from the increased attention and engagement.The upgrade in sponsorship aligns with Etihad Airways’ strategic marketing efforts to strengthen its position as a global brand, particularly within the dynamic Indian market. As CSK continues to dominate the cricketing landscape, Etihad’s prominent placement on their jerseys will further boost the airline’s visibility and affinity with fans and travelers alike.
