Following its acquisition of Hawaiian Airlines, Alaska Airlines is taking a different approach to integration by preserving the Hawaiian Airlines brand while combining operations and technology. The two airlines received a single operating certificate in 2025, but Hawaiian continues to operate as a distinct, guest-facing brand.
Alaska and Hawaiian have announced a more than $600 million investment over five years through the Kahu‘ewai Hawai‘i Investment Plan. The program includes renovations at Honolulu, Līhu‘e, Kahului, Kona and Hilo airports, with work continuing through 2029. A new 10,600-square-foot premium lounge is also planned at Honolulu’s Daniel K. Inouye International Airport.
Hawaiian’s long-haul Airbus A330 fleet will receive a major cabin refurbishment beginning in 2028, including new seats, lighting, carpets, first-class suites and a premium economy cabin. The aircraft will also feature upgraded entertainment systems and fast, free Starlink Wi-Fi.
The airline is also modernizing interisland operations. Hawaiian-branded Boeing 737-800s are being introduced to replace the retiring 717 fleet, offering updated interiors, power at every seat, Starlink Wi-Fi and increased capacity.
Meanwhile, Alaska and Hawaiian have completed major operational integration steps, including moving to a shared passenger service system in April 2026. Despite the integration, Alaska says continued investment in the Hawaiian brand and its role in Hawai‘i remains central to the combined airline’s strategy.
